Found this interview today between CC. Chapman, co author of content rules and Michael Stelzner from SocialMediaExaminer.
It really does highlight the importance for businesses to build trusted relationships via content marketing. Another intresting part of this video is where he also shares how your business can create stories to connect with customers.
Here are some of the things you’ll learn in this video:
- How to stand out above the stream of content online
- Discover C.C.’s favorite case study of successful content marketing
- How you can build relationships with your customers through the content you publish
- Why it’s important for businesses to tell stories
- How guidelines can help you create a successful content strategy
- How great content can impact your business
- How to tell stories with your content
- How the real-time trend will impact stories and content marketing
- Why filters are needed to find the good content
Please note – Original post found here